To develop long-term and mutual relations with customers, to solve problems that cause dissatisfaction, to eliminate deficiencies in products and services are the basic approaches of each organization. Customer satisfaction management When their applications provided significant improvements in these areas, organizations started to focus more on this direction.

If customers find a defect in the products or services they purchase, Customer dissatisfaction It is created. This dissatisfaction should be resolved as soon as possible in order not to harm the organization. If customers are not provided with an effective solution, they can react in different ways. For example, they will never make purchases with this company again or they may spread negative information. They may even bring the problem to legal authorities. If an organization does not want to experience such negativities, it has to pay more attention to customer complaints.

Because customers have many product and service alternatives, it is not easy to create customer loyalty and keep a customer for a long time. Customers can easily change the products and services they use. The most important tool for creating customer satisfaction and creating customer loyalty customer complaints management It is to apply. In this way, the shortage of a customer who is dissatisfied is solved and its loyalty to the organization can be ensured.

ISO 10002 standardWhile contributing to customer satisfaction and loyalty, it also contributes to the business processes of the company. Companies notice defects in their products and services after customer complaints and prevent similar mistakes in the future. At the same time, these companies will prevent negative communication about themselves.

The ruthless conditions of competition also lead to changes in marketing methods in terms of customer relations. In the past, only the sales process was focused on, but today the focus is on retaining the customer. While product features used to be important, today product benefits are focused on. While short-term relationships were sufficient in the past, organizations today have a long-term perspective. Parallel to this change ISO 10002 Customer Satisfaction Management System has become increasingly important for companies.

Organizations that implement the ISO 10002 standard in their businesses also benefit from the advantages of having an ISO Customer Satisfaction Management System Certificate. Namely,

  • The company's potential to retain existing customers is increasing.
  • Customers' sense of loyalty to the company is increasing.
  • The reputation and brand value of the company is increasing.
  • The company's productivity and productivity are increasing.
  • It shows the firm's commitment to customer satisfaction.
  • It is revealed that a customer-centric approach is applied in solving problems.
  • By analyzing customer complaints, opportunities are created for the future.

The TÜRCERT certification body is also an organization that conducts conformity assessment studies and continues its activities on the basis of the authorization it receives from the relevant accreditation bodies. If you want to get more information about what ISO 10002 Certificate is and what advantage it provides to an organization or if ISO 10002 Customer Satisfaction Management System Certificate will be obtained, the most appropriate address is TURCERT certification institution. TÜRCERT is ready to provide all kinds of support with its experienced managers and employees.