The main approach of Customer Relationship Management is to constantly recognize the customers and to make them aware of them. In order to maintain customer relations, it is necessary to never forget the value of the customer and remind the customer that it is always important.
In today's global trade environment, customer relationship, is somehow like a puzzle game. It is necessary to understand the dynamics of the market, listen and understand the customers all the time, be aware of the potential customer demands, follow the competition conditions well and analyze the statistics correctly.
In order to be successful in customer relations, it is necessary to know customers very well, to follow customer trends closely and listen to the customer in product design. It is not possible to fail in customer relations to the extent that customer demands are best met and customer complaints are responded to quickly, accurately and empathically. Similarly, listening to customers' suggestions and new requests is an element of success.
in Business ISO 10002 Customer Satisfaction Management SystemThe organizations that have established and managed have shown that they value, listen and trust to gain and retain customers.
ISO 10002. Customer Satisfaction Management System, together with the following concepts:
- Strategic management approach
- Marketing approach
- Service philosophy
- Creative thinking skills
- Knowledge management infrastructure
- Institutionalization efforts
A statistical study showed that an organization's expenses to keep its customers in hand are four times more expensive than their expenses to acquire new customers. ISO 10002 standard therefore, it provides the following principles with respect to existing customers:
- Guiding how the organization should behave if a customer complaint is received.
- If there is a problem with the customers for any reason, just to apologize or to make up for something different to compensate.
- To ensure that the problems are handled impartially in the event of a problem with customers.
- To identify the issues of complaint as areas open to improvement and to evaluate them as opportunities for improvement.
Today, when competition is international, the ISO 10002 standard is focused on providing the best service to complainants. Organizations that lose customers constantly start to lose their credibility and have to make more efforts to regain it. Meeting the expectations of the public sector and private sector, as well as customers, has been the reason for the existence of organizations.
The TÜRCERT certification body is also an organization that conducts conformity assessment studies and continues its activities on the basis of the authorization it receives from the relevant accreditation bodies. If you want to get more information about what ISO 10002 Certificate is and what this document draws attention to in terms of customer satisfaction, or if ISO 10002 Customer Satisfaction Management System Certificate will be obtained, TÜRCERT certification institution is the right address. TÜRCERT is ready to provide all kinds of support with its experienced managers and employees.